steve jobs and rupert murdoch

1.      Why are Steve Jobs and Rupert Murdoch working together on this joint venture? What will be the benefits for each of them? Could collaborating present any disadvantages for either Murdoch or Jobs?

Steve jobs and Rupert Murdoch are working on a new development which is known as the daily. It will be known as the daily and would be available on the ipad. Rupert Murdoch hopes by doing this will demonstrate that consumers are willing to pay for high- quality, original content online. This is beneficial to boost circulation for News Corporation and there will be more consumption of the ipad and their projections show that 40million people will have an ipad and if 5 percent subscribe then that’s 2 million people which is massive. I don’t believe there are any disadvantages for either as they will both be promoting each other.

2.      How will other media institutions be affected by the introduction of the Daily for the iPad?

Other media institutions will be affected as a result of this as many people have an ipad therefore it would be easy for them to subscribe as it not time consuming (going to the shop) so they will buy the daily which will be easier for them and can use it wherever. However people may argue that people prefer to have a newspaper however the ipad has demonstrated with iBook’s that it makes it very realistic and gives you a sense of control as when you turn the page it is like turning over a newspaper or book. Of course by news coop and ipad merging competitors will find alternatives to compete. Maybe create an app for the Samsung galaxy s tablet.

3.      Write a definition for the term synergy. Is the Daily an example of synergy? Explain.

Synergy is the process through which a series of media products derived from the same text is promoted in and through each other. The daily is an example of synergy as News Corporation is trying to diversify the way they distribute news. And they have found a new way to do so and that is on the ipad. Furthermore these two companies are promoting each other as the ipad is encouraging to read newspapers on the ipad and news corporations is encouraging to buy the ipad and consume news using the digital technology. By these two companies working together they will create the best experience for reading a newspaper of a digital device.

4.      Write a definition for the term convergence. Is the Daily an example of convergence? Explain.

Convergence is the coming together of different media technologies. Media has evolved from reading newspapers to watching it on the TV and now using the internet to access news. Now the new creation is creating an application to read newspapers on the ipad.

5.      Which other newspapers have successfully launched web editions?

There is much other different newspaper on the internet this includes the daily telegraph, the sun and much more these are successful as they are well known and many people like the stories they broadcast. Therefore putting it on the internet allows people to access the news instantly and receive regular updates.

6.      Why is Murdoch "running counter to current thinking" regarding online newspapers?

He is thinking this so that he can be the best media institution, Rupert Murdoch wants to think bigger and better than other media institutions and he wants to be the biggest media company so he is thinking of ways to ensure more people reads the news he wants them to see and hear.

7.      The Daily is intended to combine "a tabloid sensibility with a broadsheet intelligence". Explain what this means.

This means that Rupert Murdoch wants to expand the way people consume news and he wants to do this by not involving print. He wants to go beyond print and beyond any other media institution by using counter thinking. Rupert Murdoch would like to distribute news via the ipad and by using apple engineers they may be able to pursue this intention.

8.      A survey found that "...readers spent more time immersed in their iPads than they did – comparatively speaking — on the internet, where unfocused surfing is typical." Why do you think this is?

As many people are distracted by their ipad what other way to show the news on it. If people are so into why not this look at the news on it as well will be great for News Corporation as more people will read the news using the device.

9.      What are the advantages and disadvantages of this collaboration between News Corporation and Apple for the audience/consumer? Explain your ideas in as much detail as possible.

Well news corporation and apple join is huge and this is a horizontal integration as a newspaper company is joining with company which develops technology and by these two companies joining this will increase the reputation of new cooperation on to the digital side. And increase the awareness of apple on the news side. This is great for the customers as they can check the news easily and it now different experiencing news on the ipad which may appeal to a wide variety of audiences. I don’t think there are any disadvantages as if people like this way of consuming the news they can still go back to reading newspapers.

10.  Do you think the Daily will be a success? Why/Why not?

I think this would be successful as there are millions of people using the ipad and people love this product and becomes a part of their lives and now it will add another feature of getting news straight on it and this will be great as people can use this wherever they are and be informed of updates around the world so I believe this will be successful