media research

X FACTOR

Activity and interaction

„  Broadcasting this allows the audience to interact by pressing the red button allowing them to navigate to a different page. This allows the audience to vote for the act they like furthermore they can also ring as well to register their vote. Moreover the audience can play quizzes via broadcasting and this makes the audience feel involved.

„  E-media there is an x factor website and this allows people to follow the x factor via twitter and Facebook this allows people to cast their opinions on different performances. This is done via an online forum.  The website allows the audience to watch interviews and replays further it allows them to follow news and gossip. The website is used to create a more friendly and interactive service and with the changing of technology the institution is taking advantage of this

„  Print allows the audiences to see news and gossip in regards to the performers and the judges. The additional interaction can be entering a competition related to the x factor and this maybe tickets to the x factor live.

User generated content

„  In the x factor the audience play a considerable amount of involvement in constructing the media text. The audience have control and power to who will win and who will be voted on the reality TV show.  So the audience are constructing the media text because they decide what happen in the TV program.

„  This is discouraging as the audience use their power to keep contestants in even though they are not good at singing (Wagner, john and Edward)

„  The audience also construct the text via social networking sites allowing them to talk to other people about the performances and the judges’ views and feedback.

„  Viewers of the x factor put clips of the best and worst acts on YouTube allowing many people to access them.

Gratification

„  The audience gain a sense of exclusivity when reading news and gossip in the print and this makes the audience feel involved and powerful as they have gained knowledge in regards to the information printed. Escapism all

„  The audience are able to cast a vote which gives them power and pleasure. Furthermore they are able to interact with games and competitions.

„  The audience gain entertainment from the x factor over the three platforms.

„  As x factor have a website people are able to link it their social networks therefore giving the audience social interaction.

Change in technology

„  The changing technology allows the x factor to appeal to more audiences, the internet has become more common in people’s lives and the x factor has used to internet to create their own website and allow people to express their opinion via blogs and social networking sites.
A change in technology allows apps to be made for phones and people can interact from wherever they are. As x factor are common In newspapers, Steve jobs and Rupert Murdoch have created an app allowing people to access news and this shows the technology changing as people are able to get info wherever they are.

Engaging audience

„  The x factor is engaging audience attention by social networking allowing people to cast their opinions over different acts. It allows the audience to re watch previous episodes. The audience is able to see news and exclusive photos. The website allows people to see who is in the competition and you can comment on the performers and you can see videos only related to the performer you select. Websites are vastly interacting to make them appealing to a younger audience.

„  Competitions are created to make revenue but also give the audience a chance of winning a prize which makes the show more appealing as many people would enter.

„  The audience have a sense of power and this is engaging as the audience decide who wins the competition, by casting a vote.

„  The x factor have made the broadcasting available over two days Saturday and Sunday, as people felt it was to short they have done this to keep audiences interested as results are announced on the Sunday it allows people to reflect on performers performances.

„  X factor have got a number of stars performers to perform and this will make it more interesting for more audiences as they are more engaged. (Rihanna, Katy Perry, JLS, Justin Beiber, Usher) all performed and this engaged more people to watch the x factor because of these iconic singers.

Construction and distribution

„  Synergy is a series of media products derived from the same text and this enables the audience to buy products which is related to the x factor such as a karaoke machine or video games and this all promotes the x factor through the different platforms in which the audience consume it.

„  The x factors are watched by millions of people as a result adverts pay more money to appear during the x factor as it has many viewers.

„  Horizontal and vertical integration is incorporated in order to expand the x factor and this is to cover as many media platforms as possible. X factor have been sponsored by nokia, the carphone warehouse and now talk talk.

„  X factor do suffer as a result of people downloading music for free, therefore x factor are losing money as people do not pay for the music from iTunes and this is the case with many institutions.

BRITAINS GOT TALENT

Activity and interaction

„  Broadcasting this allows the audience to interact by pressing the red button allowing them to navigate to a different page. This allows the audience to vote for the act they like furthermore they can also ring as well to register their vote. Moreover the audience can play quizzes via broadcasting and this makes the audience feel involved.

„  E-media there is a Britain’s got talent website and this allows people to follow Britain’s got talent via twitter and Facebook this allows people to comment on different performances. This is done via an online forum and comment tab.  The website allows the audience to watch interviews and replays further it allows them to follow news and gossip; there are also photos and backstage info which makes the audience seems important and gain knowledge. The website is used to create a more friendly and interactive service and with the changing of technology the institution is taking advantage of this.

„  Print allows the audiences to see news and gossip in regards to the performers and the judges. The additional interaction can be entering a competition related to the Britain’s got talent which may include tickets and tours for Britain’s got talent.

User generated content

„  In Britain’s got talent the audience have a huge involvement in constructing the media text. The audience have control and power to who will win and who will be voted off the reality TV show.  So the audience are constructing the media text because they decide what happen in the TV program.

„  The audience also construct the text via social networking sites allowing them to talk to other people about the performances and the judges’ views and feedback.

„  Viewers of the Britain’s got talent put clips of the best, worst acts. Hall of fame and other headings on YouTube allowing many people to access them. This allows the institution to see who is popular and how many hits they get which could relate the figures of audience views.

Gratification

„  The audience gain a sense of exclusivity when reading news and gossip in the print and this makes the audience feel involved and powerful as they have gained knowledge in regards to the information printed. This includes escapism as they can read information of the lives of others

„  The audience are able to cast a vote which gives them power and pleasure.

„  The audience gain entertainment from Britain’s got talent over the three platforms.

„  Social interaction is a gratification which the audience gain via emedia allowing them to create groups and like them.

„  Identification can also allow people to relate their stories to contestants and realise they can change and do things.

Change in technology

„  The changing technology allows Britain’s got talent to appeal to more audiences, the internet has become more common in people’s lives and Britain’s got talent has used to internet to create their own website and allow people to express their opinion via blogs and social networking sites.

„  A change in technology allows apps to be made for phones and people can interact from wherever they are. On the iPhone there is an app and this is the same as the website however it also allows you to press the Britain’s got talent buzzer in order to feel entertainment and the power of the judges.

Engaging audience

„  Britain’s got talent is engaging audience attention by social networking allowing people to cast their opinions over different acts. It allows the audience to re watch previous episodes. The audience is able to see news and exclusive photos. The website allows people to see who is in the competition and you can comment on the performers and you can see videos only related to the performer you select. Websites are vastly interacting to make them appealing to a younger audience. With games and quizzes and this widens the audience viewing.

„  Competitions make the institution revenue and give the audience a chance of winning.

„  The audience have power to decide who wins

„  Britain’s got talent get previous winners of the show to perform therefore retaining the interest of the audience as they were the most popular act.

Construction and distribution

„  Synergy is a series of media products derived from the same text and this enables the audience to buy products which is related to the x factor such as a karaoke machine or video games and this all promotes the x factor through the different platforms in which the audience consume it.

„  Britain’s got talent is watch by millions of people therefore advertisers would pay more to have their advertisement slot during the show of Britain’s got talent.

GOT TO DANCE

Activity and interaction

„  The audience are able to push the red button which allows the show to become more interactive allowing viewers to engaging in competitions and casting votes.

„  There is a got to dance web site (emedia) and this allows the audience to rewatch shows, have live chats with the judges. It conveys different ways of connecting with got to dance via twitter, Facebook, Flickr and YouTube. Sky1 forum allowing the audience to talk others about individuals and groups performances.

User generated content

„  Got to dance involves audience greatly in constructing a media text. The audience have control and power to who will win and who will be voted off the reality TV show.  So the audience are constructing the media text because they decide what happen in the TV program and who will win the cash prise.

„  The audience also construct the text via social networking sites allowing them to talk to other people about the performances and the judges’ views and feedback.

Gratification

„  The audience are able to cast a vote which gives them power and pleasure.

„  The audience gain entertainment from the different media platforms which the institution operates on.

„  Social interaction is a gratification which the audience gain via emedia allowing them to create groups and like them. Join the got to dance fans page.

„  Identification can also allow people to relate their stories to contestants and realise they can change and do things.

Change in technology

„  The changing technology allows got to dance targeting different audiences and the internet has grown and the institution is able to target at a younger audience who have social networks and this raises awareness of an institution quickly which creates revenue.

„  A change in technology allows apps to be made for phones and people can interact from wherever they are. This app is advertised on the website creating an aspect of synergy as it is promoting the app.

Engaging audience

„  Got to dance is engaging audience attention by social networking allowing people to cast their opinions over different acts. It allows the audience to re watch previous episodes. The audience is able to see news and exclusive photos. The website allows people to see who is in the competition and you can comment on the performers and you can see videos only related to the performer you select. Websites are vastly interacting to make them appealing to a younger audience. With games and quizzes and this widens the audience viewing.

„  Competitions make the institution revenue and give the audience a chance of winning.

„  The audience have power to decide who wins

„  Britain’s got talent get previous winners of the show to perform therefore retaining the interest of the audience as they were the most popular act.

„  The audience have the chance to talk to the judges.

Construction and distribution

„  Synergy is a series of media products derived from the same text and got to dance is promoting dance central and connect and this promotes got to dance and this product is high demand therefore got to dance will gain high audience involvement.

„  Got to dance is watch by millions of people therefore advertisers would pay more to have their advertisement slot during the show of Britain’s got talent.

Media Questions

Top Gear

Presenters and presentational style

The presenter and presentational style is a key ingredient for top gear as this is what interests and engages their audience, top gear create a less formal style and this allows the show to target all audiences. The audience are aware of the presentational style and what is going to happen in the show this allows the audience to have a better understanding and the audience prefer this. The audience like to know what happens next. The three presenters are key, Jeremy Clarkson, Richard Hammond and James May and these presenters create humour and appeal to a vast audience these presenters have appeared elsewhere and are well known therefore this will gain a higher audience because of the presenters.

Typical items/features

The typical features which appear in Top Gear are a competition between the judges in order to compete in challenges and this engages the audience to see who will win. The presenters will test a car and tell people if it is good and bad, gives expert opinions. The stig will drive a car around the track to see how fast it is. Celebrities also go around the track.

Typical ‘Narrative’ (Intro, Middle, End)

Top Gear would start by introducing what will happen in the show, they will start with their task and show us clips then in the middle the celebrity will drive on the track then the task will continue. Near the end the stig will take a car around the Top Gear track.

What are the strengths of each platform for this kind of programme?

TV- this allows the audience to be entertained by the presenters and this style is very attractive to many viewers. The presenter is humorous therefore engaging many audiences furthermore the presenters create controversy which creates a lot of publicity and engages many audiences.

Magazine-it allows audiences to see facts about cars. Allowing the audience to find a suitable car. The pictures create a visual image engaging all audiences.

Print- this allows the audience to catch up on previous episodes. Allows the audience to see what is going to happen in the next episode which creates exclusivity. It allows the audience to access news, games, hardware and shops. Get tickets for top gear.

How do the platforms work together?

The platforms work together as each text promotes another (synergy). The broadcast allows audiences to watch missed episodes on the web and the web is similar to mag in the interviews and information it gives about cars therefore they promote each other to be consumed by the audience. You can never have an institution that is only on one platform, the minimum is two however the institutions mainly use all three platforms.

Why does the audience benefit from the availability of the text on all these

Platforms?

The audience benefit from the accessibility as if they wanted to find out what is happening they could do so via the three different platforms. Print allows the audience to be involved with interviews and information regarding cars and audience appreciate this as it easy to get. Broadcast is entertained and engaging for the audience therefore a lot of audience viewers are gained. The website is interactive and can be accessed from wherever, it allows people to watch episodes furthermore it allows audience to see the latest cars coming out allowing the audiences to be aware.

How does the producer benefit from the way the platforms work together?

The producers benefit as higher revenue is created as each text promotes another it encourages audiences to pay money, TV licence, internet connection and magazines in order to access information about top gear. Allows viewers to watch the episodes. And it makes people by the magazine to keep up to date. And the institution makes money on this and this also helps the presenters become known and allow their books to be sold written by themselves.

List some of the main TV Franchises/Formats originated in Britain

(Who wants to be a Millionaire; The Weakest Link),

Reality TV (Big Brother; I am a Celebrity - Get me out of Here; Wife Swap), and

Entertainment (Pop Idol; Britain’s Got Talent, Strictly Come Dancing).

What makes a good ‘Host’?

Someone who can create humour has character and is well known therefore attracting audience attention.

Why are TV Advertising revenues falling? By how much?

BBC Worldwide makes to the UK’s creative sector. Our Channels business launched

15 new channels around the world and achieved sales of £225.6m (an increase of

£41.8m on 2007/08). Global Brands, launched in April 2008, achieved sales of £43.0m

from Lonely Planet as well as substantial revenues across all the operating businesses

from Doctor Who, BBC Earth and Top Gear. Content & Production increased sales by

19.4% to £88.2m, reflecting the continuing strong performance of Dancing with the

Stars (the international television format based on Strictly Come Dancing). Sales &

Distribution also delivered a strong underlying performance, including growing sales to

our new channels businesses, although a reduction in low-margin US co-productions

saw sales dip.

trailer research

The camera angles used are close up which the feeling and emotions of the characters of the actors. The use of medium shots used in this film show different scene which you would not associate to be in a film such as a tiger in the bath and having baby. The trailer uses cuts to show a fast moving film and the actors are trying to relive what they have done in order to find dug, the film through the quick cuts and this shows many different scenes to create confusion and suspense which is liked by a Hollywood mainstream audience.
This trailer uses diegetic and non-diegetic the background music is used to create a fast paced film and this correspond to the quick cuts in the trailer there is Tyson punch which diegetic this suggests violence and laughter t different people. The music is parallel to the on screen shots going to Vegas and partying and this shows a good blend of party and laughter
This is one selected genre and the trailer is comedy to allow people to be engaged and entertained by it.
The trailer uses high key light in order to create a realistic theme and this is consistent throughout the trailer and it creates a realistic affect with how Vegas are and colourful and bright it is.

trailer research

Step up is a film about passion in regards to sound and music this has similarities to the trailer we would like to create which would consist of music. The effects such as fading helps create a fast past film furthermore each sequence connect. This is all conveyed by dancing. Cuts also suggests a fast past film corresponding to fast music and dancing. This film looks at different styles of music and dancing and our film would consist of a different type of song. The close up used are to portrays the characters emotions and feelings and we see that the character is surprised and amazed by the dancing.

The film uses quick shot to convey the message in regards to say it is time to step up which suggests this film is bigger and better than the previous with more moves and sounds in order to create a better and engaging film.

The shot where we are looking over the characters shoulder makes the audience more involved and focused on the poster which suggests that people are going to create their own style to compete.

This film uses diegetic and non-diegetic sounds the main diegetic sounds in this film will come from dialogue however non diegetic maybe more involved in this film as the music we listen is non-diegetic.

This film incorporates a lot of high key lighting in order to make the film more realistic this could reflect the dance moves that are performed are real and unique.

At the end of the trailer it uses famous singers to promote the film to the audience but also convey their music and what the artist have created for the film step up. Furthermore it shows networks to engage the audience and appeal to a wider range.

Attainment 2- I feel I have done well in class, I feel I have improved and gained more of an understanding in media furthermore I believe the quality of my work is improving.

Effort -2 I think I have put quite a lot of effort in to this subject and should continue but also do more independent work at home.

Punctuality-1 I have attended every media lesson, furthermore I have always been on time.

Submission and quality of homework -2 I have completed all homework’s however on some occasions handed them in late furthermore some homework have been done to close to the task.

Ability to work independently -3 I have had a few problems understanding homework but I have asked fellow peers to help I just to need to gain more of an understanding.

Quality of writing 2 I feel I have used as many media terminology in the work which I have done but I do not include narrative as much as I should.

Organisation of blog-1 I feel my homework is clearly labelled and up to date.

Oral contribution- 3 I do not contribute as much as I should and I should engage In more discussions.

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I have become better in analysing trailers

Gained more media terminology understanding

I have become better in producing better quality of work

Ebi

Look in to more variety of films

Become more organised

Become more involved in class

Narrative for Dark Knight

This scene conveys some of props narrative, the joker creates a contrast to the other high class society people, this connotes that the joker is a low class villain. In this scene we also see who the princess is and she is girl targeted by the joker in this scene and that is Rachel. In this scene a fight becomes apparent and the hero, the protagonist batman appears and is there to fight of the villain and keep everyone safe. In this scene this is the main characters we see and this follows props theory.