Twilight

Media Twilight

1.       What techniques does this trailer use to persuade an audience to see the film?

Camera angles used in the film is a close up and this is used to convey the character feelings and emotions. This allows the audience to see the characters and as they express their emotions it is intense with a close up. There are medium shots as well and this is used to show two characters emotions and how they show their feelings to each other.

There is a use of shot reverse shot and this is used to show how people react to each other. When Edward says to Bella I can’t be with you Edward seems normal but devastated beneath his strong face however Bella is upset and theatrical this allows the audience to suture with the character.

The low and high angle shots used create power and weakness. The volturi is always used in a low angle shot and this makes the audience feel threatened from these people as they have a higher status. On humans and on Bella a low angle shot is used to convey her vulnerability. The humans are at the same level in camera shots and vampires are in a lower angle suggesting their importance this shows that humans are the weakest.

The editing used in this trailer are very professional there is a consistent fade to black the reason for this is to show a smooth transition. Furthermore the use of this affect creates a blink. There are some cut scenes and this relates to the pace of the music. We see a translucent Edward when Bella is riding the motorbike although his presence comforts her he is no longer her protector as left to protect her. The use of cgi show high quality and this is shown when Edward disappears in the sea and this affects show he Is visible but non-human and the use of the close up on the hand suggests she has a new protector.

the sound use non diegetic sounds and this is a drums piano and with these instruments the trailer creates an engaging high pace trailer and this pleases the audience linking to suspense which is liked by the mainstream audience as this excites them. The diegetic sound corresponds with the object on the screen such as the motorbike, crashing into sea and wolf this creates realism and this is used as they are important scenes in the film which link to other important scenes.

The lighting used in this film is high key lighting to keep the film as realistic as possible, the film uses dull colours as well to relate these colours to vampires and these colours used are traditional in order to convey personalities and characteristic.

The use of the forest suggests a link between vampires and wolves who are great enemies and using this setting creates a realistic atmosphere.

The use of a school allows a human to be involved in a natural environment.

The film conveys strong emotions and feelings as it is an romance films and the feelings represent and fit that type of genre and there are also fighting scenes to fit the other genre of action and this includes both genres well to appeal to a wide audience.

2.       How is gender represented in the trailer?

The way males are presented are in a strong and controlling way as the volturi, king and queen of vampires are conveyed at a low angle suggesting there power and strength this is further reiterated when Edward says they are the closest to royalty and they set the rules which suggests their control.

Edward is hurt by the volturi as they can kill Edward, in this trailer it shows the volturi male is stronger than Edward by Edward being beaten by the males reiterates power.

In a scene we see that a male and female is seen at the same height and this becomes present when Jacob is talking to Bella. This shows they are both humans and have the same equality. However when Jacob is a ware wolf he is seen more dominant and this is reflected by the use of a low camera angle shot and this portrays a change in status and has become more powerful.

In this scene we do see that Bella has a sense of power as she does not follow Jacob neither does she listen to him she does whatever she wants and this creates a sense of control she has on Jacob.

However in contrast to males the females seem weaker and powerless. The women in the volturi is still seen in a high angle shot which suggests she I less powerful although she is in the vloturi. She is still weak to males. Bella is mostly looked down at with the use of a high angle shot and this suggests weakness. Although the volturi gain power they can’t use it as Bella is a vampire. No matter how much status Bella gains she will never be as powerful, she only has the power over her feelings.

Bella is vulnerable as she is mostly advised by males suggesting that she is a follower and does not have any direction of control. People don’t talk with they talk at her suggesting she is weaker. Bella tries to make her more involved and seen as a strong fearless character to get what she wants, she feels comforted by Edwards presence. She jumps into the sea just to see Edward shows she will do anything to get what she wants.

3.       What target audience would be attracted to this film? Give evidence.

The target audience of this film is females and the reason for this is because of a love triangle and this creates entertainment amongst females who are engaged by love films and this allows the females to relate their feelings to Bella who is in love with a vampire and cannot be with him this allows females to become Bella and feel similar emotions and feelings. The primary gender includes woman as they are aware of the twilight books and as they are very popular the majority of gender that will see this film is females as they prefer reading rather than males.

The males may be seen as a sex object which will appeal to females as they may like the cast therefore they will watch the film because of the cast and that is what sells the film furthermore they could appeal to male because of their body therefore showing that people will like you if you have that body therefore it motivates people to become stronger.

There are elements of the film which would attract the male gender and that is violence and fighting this is engaging amongst males and is much preferred and this allows the males to enjoy themselves.

The film could be targeted at a white audience and the reason for this is because the cast used in the film are white therefore suggesting this is for white people and will appeal more to white people.

The film shows Bella in high school and how Edward is non-existent and due to this Bella are not concentrating on school and friendship and this creates positive messages for females and males not to get distracted.

The social class related to this this film would be c2de as this will appeals to teenagers who are in school and are unemployed.

From the high standard film and the professional make up you could position this film in front of posh people and they may be considered the secondary audience of this film.

4.       What Hollywood values can you identify in this trailer?

The film twilight is conveyed with a Hollywood valued identity this means that the film was made in Hollywood and the values of the film are associated with Hollywood. Firstly the characters sell this film as they are known celebrities, a list actor’s means that fans know and love the casts and will defiantly watch the film.

This film has been created on the popular twilight books and Hollywood only make best blockbuster films and as the book was very influential on people it allows Hollywood to target this film at their mainstream audience and know that people would love this film.

The film consists of a hybrid genre allowing this film to relate with a wide variety of people. The genres involved in the film are action and romance allowing this film to appeal to both genders.

The settings used are expensive such as the Volturi castle was created therefore suggesting this film had a big budget and the budget of this film was 50 million dollars. And allows the film to be distinguished between a low budget film made in the uk. The film is extremely professional suggesting the best producers were used and special effects were also used reiterating the high quality and high costing of twilight new moon.

The film promotes a dominant ideology of Americans being rich and this is conveyed by the student’s cars in the film which also suggests they are rich.

This film builds suspense between Bella saving Edward from killing himself and this is linked with Hollywood as suspense pleases their target audience and this engages there audience to stay loyal to watching films from Hollywood. The films portrays a love film and it is consistent in Hollywood films that there is a good ending which pleases the audience and this touches all people creates a positive universal theme. There are many additional casts involved in this film which expresses the films high budget in contrast to a low budget film there would be a use of minimum casts.

The film casts make up is very professional suggesting they have hired the best makeup artists in order to make the characters look like vampires.