The first advert banned by the asa was a beer advert and the reason why this was banned as it seemed to imply that the beer leads to social or sexual success. There is a strapline used “is a ram’s world” which shows the young drinkers as the ram which is the important point of female attention.
I would agree that this advert is banned as it advertises sexual with beer and the asa has become stricter with what is being consumed by the audience which is why this advert was banned.
Another advert which also had criticism is the 50 cent advert which conveys the use of a weapon this is provoking the use of the weapon and as 50 cent is well known and a role model it may aspire people to become this type of person which is why the advert should be banned furthermore 50 cent is holding a baby implies that the baby would grow up to be bad.
I think this advert is bad as using a baby and a weapon in an adverts sends of the bad messages some people may disagree as this advert could be used to convey that people should not have weapons around children and babies.
Another advert which was ordered of TV screen was the Kit Kat advert which showed Father Christmas fat from eating to many mince pies and Kit Kat have tried to show their product as being low in calories and making the chocolate biscuit seem healthier.
The asa said that the 107 calories claim in the context of Father Christmas putting weight on and this gives the misleading impression that the kit Kat is low in energy.
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